We promise to be honest with you

It's simple and may even sound mundane. But in an industry overrun with false labels, magic pills, and fine print, we're here to deliver it to you straight.

We promise to give honest guidance

Honesty is the foundation of our recommendations. Our algorithm takes into account details about your personal health goals and lifestyle as well as clinical research - think thousands of studies - about the efficacy of different supplements. We recommend the products that will be most effective in supporting your unique health needs.

We promise to be transparent

You deserve to know what’s in the vitamins and supplements you’re taking. Transparency means being honest about our sourcing practices and supply chain. Because we have nothing to hide, we tell you where everything is from. Every single time. And we promise that what’s printed on our labels is what is in our product.

How we evaluate products

Scientific research is nuanced and dynamic. We recognize this by classifying each product based upon a review of existing research. Our evaluation criteria includes the number of studies, consistency of results, magnitude of results, and methodology characteristics.

Limited Research
While impacts have been studied, relevant scientific evidence is limited
Emerging Research
Most research is relatively recent, but promising
Good Research
A small number of high quality studies show positive results
Strong Research
High quality studies performed with positive results
Very Strong Research
Near scientific consensus based upon high quality studies
Traditionally Used
These products have been trusted across cultures for centuries

Backed by Science

Our in-house naturopathic doctors, formulation experts, and nutritionists are behind everything we do. We pride ourselves on putting the science first. Get to know our team, focused on research, product development, and personalized recommendations.

Dr. Maggie Luther, ND, RH(AHG)
Senior Medical Director, Formulation & Medical Affairs
Dr. Pragati Gusmano, ND
Formulator and Medical Researcher
Ayushi Patel, MScN
Regulatory Manager, Innovation & Development
Sarah Hassanien, MS
Senior Director, Corporate Quality
Juliany Marrero Vega, MS
Quality Assurance Manager