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Your personalized vitamin routine
You deserve vitamins that understand your body. That’s why we take a personalized approach, curating a routine of essential nutrients for your unique needs.
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How it works

Let’s catch up
Tell us about your lifestyle, habits, and health goals by taking our quiz.
Find your routine
We’ll personalize a vitamin plan just for you. Backed by science, delivered on your schedule.
Stick with it
Adapt your routine, build healthier habits, and track results all in our handy app.
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Your first order

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Third-Party Tested
Third-Party Tested
Certified C.L.E.A.N.
Certified C.L.E.A.N.
Non-GMO
Non-GMO
No Unnecessary Fillers
No Unnecessary Fillers
No Endocrine Disruptors
No Endocrine Disruptors

Anatomy of a daily Vitamin Pack

Take a look at the average vitamin pack—each pack is determined by specific health goals you want to focus on. Take the quiz to find out what’s in yours.

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High quality ingredients ·
High quality ingredients ·

High-quality, effective ingredients

We create products that are as effective for your body as possible. That starts with choosing ingredients based on science and then using the forms of each nutrient that are easiest for your body to absorb and digest. We also transparently source our ingredients from around the world in regions where they grow the best.

“You never have to step into the overwhelming vitamins aisle at the store again.”

“You never have to step into the overwhelming vitamins aisle at the store again.”

“Give your body the vitamins and minerals it *actually* needs.”

“Give your body the vitamins and minerals it *actually* needs.”

“You never have to step into the overwhelming vitamins aisle at the store again.”

“You never have to step into the overwhelming vitamins aisle at the store again.”

“Give your body the vitamins and minerals it <em>actually<em> needs.”

“Give your body the vitamins and minerals it actually needs.”

4.6 out of 5

2000+ 5-star reviews

"Best vitamins I've ever taken, hands down"

Anne, Wisconsin

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"Since I've started taking my Care/of personalized daily pack I've felt better than I have in the past decade"

George, Nevada

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"I love how I don't have to open a bunch of bottles for all the vitamins. Just open the pack and take what's inside. So easy!"

Partario, Alaska

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