We’re not like other vitamins
With Care/of, you get a custom routine tailored to your needs — backed by science, made with high-quality ingredients, delivered to your door.
Take the quizVitamins and supplements you can trust
Personalized just for you
A custom vitamin routine crafted to complement and grow with your unique health goals.
Better Ingredients
Effective, easy-to-absorb-and-digest nutrients, sourced from where they grow naturally for purity and potency.
Easy & Convenient
All-in-one daily vitamin packs and app reminders to help you build and maintain your healthy habit.
Personalized just for you
A custom vitamin routine crafted to complement and grow with your unique health goals.
Better Ingredients
Effective, easy-to-absorb-and-digest nutrients, sourced from where they grow naturally for purity and potency.
Easy & Convenient
All-in-one daily vitamin packs and app reminders to help you build and maintain your healthy habit.
Here’s how we’re different
Unlike other vitamin brands, Care/of delivers it to you straight — honest, science-backed recommendations that fit your health goals, not everyone else’s.
| Us | Them |
|---|---|
| Personalized to your unique needs | A one-size-fits-all-approach |
| High-quality, effective ingredients | Unnecessary fillers |
| Transparency in sourcing and science | Dubious health claims |
| Compostable daily packs | More plastic for the landfills |
| An app to help you stick to your routine | You’re on your own |
| Your routine in one easy pack | A bunch of bottles to sort through |
| A naturopathic physician on staff | Who knows? |
| Easy pricing + free shipping over $30 | Pricey for what you get |
Care of is so easy and convenient. They make is very easy to change your subscription, which is something most companies do not do. I also love the personalization.
— Allison R.
I love the packaging and the ease of receiving monthly boxes. I also think it is more affordable than even Walgreens or CVS.
— Rebecca P.
I love this service! I have tried other brands and compared the ingredients to those in Care Of, and I find these vitamins to be of better quality than those I buy OTC.
— Alysea F.